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Nearly every coffee bean in the world
comes from a select few growers. Big,
healthy plantations where little beans bask in the sunlight, soaking
in the aromas of the countryside. Every one is precious in its own
distinct personality.
So what really makes the difference in a cup of coffee? It's all
about the blend. We could tell you that the most expensive beans
are the best, but there are some unbelievably good coffees made
from lower cost beans. We could tell you that we were purists, and
only a concentrated cup from a single crop would be sure to suit
your taste. The fact of the matter is that although it would make
our job easier, it just wouldn't be true.
The best coffees are a delicate balancing act that brings together
the best combination of qualities from beans around the world. It
takes a lot of tasting and some high-tech equipment, but the perfect
blend is achieved through trial and error.In the end, the Roaster
Joe's name proudly goes on this one-of-a-kind blend,
and it is shipped fresh to our customers.
Whichever flavor you choose, you can be sure that the best beans
from around the world have been interviewed, hired and "fired"
(or should we say, roasted!) to achieve just the right flavor that
will brew to perfection every time.
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